Established in 1981 and based in Asolo (Treviso), REPLAY (Fashion Box S.p.A.) has an active world-wide presence. The company is an international leader in the clothing sector and promotes and markets casual clothes, shoes and accessories for men, women and children under the brands REPLAY, REPLAY & SONS and REPLAY FOOTWEAR. Today, Fashion Box products are sold in more than 50 countries all over the world, across Europe, the Middle East, Asia, Latin America and Africa. Its network includes 105 monobrand stores, 125 corners and shops-in-a-shop and a wholesale distribution network with 4,000 multibrand points of sale. In Greece, Cyprus, Romania and Bulgaria, the Group operates through its subsidiary Fashion Box Hellas SA.


The origin of the name “REPLAY” is closely linked to the philosophy both of the product and the man who inspired it, back in 1978. During the World Cup in Argentina, Claudio Buziol saw the word “re-play” flashing on the screen for the first time. He immediately decided that this would be the perfect name for a range of garments, which referred to classical pieces and re-interpreted the past in a modern way. So this is how the denim and smart casual clothes which today account for 85% of the Group’s production were created. REPLAY holds a leading position in the world of denim. It produces integrated suggestions for clothing and targets customers who are looking for quality and who are able to recognise authentic products which are characterised by intensive research into materials, fabrics production and washes.


The company is synonymous with authentic informal style, originality and casual comfort. The clothes in Replay collections stand out for their perfect lines, dynamic design, durability, high quality and attention to detail. These characteristics have made them the first choice for more than three million people throughout the world. Trendy, but at the same time, classic, REPLAY products seem to justify those who believe that fashion changes, but style remains forever. Each REPLAY brand collection has approximately 1,000 different pieces, which remain aligned with the trends of every season without imitating  them. Discover the Replay Store at Stadiou Street!


The REPLAY & SONS children’s series was created in 1991, and is based on the idea of extending the heritage of REPLAY to children aged 2 to 12. The products in the series offer practical comfort and high quality standards, while retaining the same special design as the adult collection. A key feature of REPLAY & SONS is their ability to change every season, offering products inspired by a healthy curiosity about life and a constant quest to rejuvenate trends and details.


REPLAY shoes were first produced in 2001, and within a very short time footwear production became a highly successful sector for the Group. REPLAY FOOTWEAR is now a leading brand in the world of footwear. It is indelibly linked to the world of denim, and has a huge variety of ideas and designs, from day to day wear to evening wear, and from city to urban.

Contact Details:

Head Office:

88 Kapodistriou 14235, New Ionia, Athens
T +30 210 2703500
F +30 210 2703503


Replay Store:

T +30 210 3252346


Opening hours:

Weekdays 10.00 – 21.00

Saturday 10.00 – 20.00

Sunday 11.00 – 19.00 (from May to October)