CHLOÉ OPENS ITS FIRST BOUTIQUE IN ATHENS
The French fashion house Chloé, in collaboration with the Fais Group, is opening its first boutique in Greece — a warm and authentic space where customers can explore the Maison’s collections under the Creative Direction of Chemena Kamali.
The boutique showcases ready-to-wear, leather goods, footwear, and accessories collections, all housed in a bright interior that reflects Chloé’s timeless codes. The store’s architectural language incorporates the DNA of the French Maison, reinterpreted through a contemporary architectural lens. Soft white textured walls enhance brightness and purity, while beige terrazzo-inspired marble floors add a touch of understated elegance. Details in limestone, warm lighting, and mirrors create a sense of depth and intimacy. A central column framed by curved shelves anchors the space with a sense of fluidity and balance.
Located in the historic City Link building at 4 Stadiou Street, Athens, the new boutique opened its doors in late September 2025.
